Faculty may submit research here.
Submissions from 2022
Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications, Shuili Du, Ludwig Bstieler, and Goksel Yalcinkaya
The Renewal Workshop: Consumer Considerations in a Global Supply Chain, Aparna Sundar, Wendy G. Pothier, Bruce Pfeiffer, and Leyi Lei
Submissions from 2021
Not too ugly to be tasty: Guiding consumer food inferences for the greater good, Bruce E. Pfeiffer, Aparna Sundar, and Helene Deval
Submissions from 2020
Ask Formally: the Role of Formality on Charitable Giving, Aparna Sundar, Edita Cao, and Bruce E. Pfeiffer
Submissions from 2019
The Effect of Message Credibility, Need for Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change, Bruce E. Pfeiffer, Helene Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes
Submissions from 2018
Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium, Ludwig Bstieler and Thomas Gruen
Submissions from 2017
The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations, Ludwig Bstieler, Martin Hemmert, and Gloria Barczak
Submissions from 2016
Sustainability, Social Media Driven Open Innovation, and New Product Development Performance, Shuili Du, Goksel Yalcinkaya, and Ludwig Bstieler
Submissions from 2015
The effectiveness of relational and contractual governance in new product development collaborations: Evidence from Korea, Ludwig Bstieler and Martin Hemmert
Thought Induced Attitude Depolarization, Bruce E. Pfeiffer, Helene Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes
Submissions from 2014
Trust Formation in University–Industry Collaborations in the U.S. Biotechnology Industry: IP Policies, Shared Governance, and Champions, Ludwig Bstieler, Martin Hemmert, and Gloria Barczak
Bridging the cultural divide: Trust formation in university–industry research collaborations in the US, Japan, and South Korea, Martin Hemmert, Ludwig Bstieler, and Hiroyuki Okamuro
Effects of Construal Level on Omission Detection and Multiattribute Evaluation, Bruce E. Pfeiffer, Helene Deval, Frank R. Kardes, Douglas R. Ewing, Xiaoqi Han, and Maria L. Cronley
No product is perfect: The positive influence of acknowledging the negative, Bruce E. Pfeiffer, Helene Deval, Frank R. Kardes, Edward R. Hirt, Samuel C. Karpen, and Bob M. Fennis
Using imagine instructions to induce consumers to generate ad-supporting content, David H. Silvera, Bruce E. Pfeiffer, Frank R. Kardes, Ashley Arsena, and R. Justin Goss
Submissions from 2013
Effects of Construal Level on Omission Detection and Multiattribute Evaluation, Helene Deval, Bruce E. Pfeiffer, Frank R. Kardes, Douglas R. Ewing, Xiaoqi Han, and Maria L. Cronley
Submissions from 2012
Perceived external uncertainty, new product development, and the timeliness of international product launch: A commentary essay, Ludwig Bstieler
Omission Neglect in Consumer Judgment and Choice, Frank R. Kardes, Bruce E. Pfeiffer, and Jennifer Bechkoff
The Effect of Message Credibility, Need For Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change, Bruce E. Pfeiffer, Helene Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes
The Less the Public Knows the Better? The Effects of Increased Knowledge on Celebrity Evaluations, David M. Sanbonmatsu, Dominika Mazur, Bruce E. Pfeiffer, Frank R. Kardes, and Steven S. Posavac
Submissions from 2011
When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval, Helene Deval, Frank R. Kardes, and Bruce E. Pfeiffer
Subliminal Prime-To-Behavior Effects, Helene Deval, Bruce E. Pfeiffer, and Frank R. Kardes
Affective Influences on Evaluative Processing, Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer, and Derick F. Davis
Submissions from 2010
Imagine Instructions: When Do They Help or Hurt Persuasion?, Ashley Rae Arsena, R. Justin Goss, David H. Silvera, Frank R. Kardes, and Bruce E. Pfeiffer
Sequence-Oriented Problem Identification Within Service Encounters, Gunther Botschen, Ludwig Bstieler, and Arch G. Woodside
Increasing Learning and Time Efficiency in Interorganizational New Product Development Teams, Ludwig Bstieler and Martin Hemmert
Trust formation in Korean new product alliances: How important are pre-existing social ties?, Ludwig Bstieler and Martin Hemmert
Effects of Confusion on Resistance to Persuasion, Helene Deval, Bruce E. Pfeiffer, and Frank R. Kardes
The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization, Bruce E. Pfeiffer, Helene Deval, Frank R. Kardes, David H. Silvera, and Maria L. Cronley
Advertising Psychology, Bruce E. Pfeiffer and Frank R. Kardes
Submissions from 2009
The Role of Temporal Construal in Omission Neglect, Helene Deval, Bruce E. Pfeiffer, Douglas R. Ewing, Xiaoqi Han, Frank R. Kardes, and Maria L. Cronley
Asymmetric Associations and Affective Evaluations: Influences of Positive and Negative Affect, Bruce E. Pfeiffer, Paul Herr, and Christine M. Page
Submissions from 2008
Developing trust in vertical product development partnerships: A comparison of South Korea and Austria, Ludwig Bstieler and Martin Hemmert
Influence of tie strength characteristics and behavioural factors on knowledge acquisition: A study of Korean new product alliances, Ludwig Bstieler and Martin Hemmert
An Inquiry into the Status and Nature of University-Industry Research Collaborations in Japan and Korea, Martin Hemmert, Hiroyuki Okamuro, Ludwig Bstieler, and Klaus Ruth
Conversational Inference and the Trivial Attribute Effect, Bruce E. Pfeiffer, Susan Powell Mantel, and Frank R. Kardes
Submissions from 2007
Affect and Asymmetric Association of Positive and Negative Judgments, Bruce E. Pfeiffer
Submissions from 2005
The Moderating Effect of Environmental Uncertainty on New Product Development and Time Efficiency, Ludwig Bstieler
Trust formation in collaborative new product development, Ludwig Bstieler
The Firm's Management of Social Interactions, David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce E. Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi, and Peeter Verlegh
Submissions from 2003
Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success, Ludwig Bstieler and Charles W. Gross
Submissions from 2001
Mode de développement et performance de projet: Les partenariats en matière de développement de nouveaux produits, Ludwig Bstieler