Thought Induced Attitude Depolarization

Authors

• Bruce E. Pfeiffer, University of New HampshireFollow
• Helene Deval, Dalhousie University
• David H. Silvera, University of Texas
• Maria L. Cronley, Miami University
• Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2015

Publication Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Recommended Citation

Pfeiffer, Bruce E., Hélène Deval, David H. Silvera, Frank R Kardes, and Maria L. Cronley (2015), “Thought Induced Attitude Depolarization,” Proceedings of the Society for Consumer Psychology, eds. Andrea Morales and Patti Williams, Phoenix, AZ.