Advertising Psychology

Authors

• Bruce E. Pfeiffer, University of New HampshireFollow
• Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2010

Publication Title

Corsini Encyclopedia of Psychology

Publisher

Wiley

Recommended Citation

Bruce E. Pfeiffer and Frank R. Kardes (2010), “Advertising Psychology,” in I.B. Weiner and W.E.Craighead (Eds.) Corsini Encyclopedia of Psychology. New York: John Wiley and Sons.