Advertising Psychology

Authors

Bruce E. Pfeiffer, University of New HampshireFollow
Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2010

Journal Title

Corsini Encyclopedia of Psychology

Publisher

Wiley

Document Type

Book Chapter

Recommended Citation

Bruce E. Pfeiffer and Frank R. Kardes (2010), “Advertising Psychology,” in I.B. Weiner and W.E.Craighead (Eds.) Corsini Encyclopedia of Psychology. New York: John Wiley and Sons.