When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval

Authors

Helene Deval, Dalhousie University
Frank R. Kardes, University of Cincinnati
Bruce E. Pfeiffer, University of New HampshireFollow

Abstract

Although research suggests that judgments are often based on subjective experiences, competing theories of the underlying process coexist in the literature. This research helps to gain a clearer understanding of the effect by investigating the moderating role of processing style and demonstrating a multiple pathway explanation of the effect.

Department

Marketing

Publication Date

1-1-2011

Journal Title

NA - Advances in Consumer Research

Publisher

The Association for Consumer Research

Document Type

Conference Proceeding

Recommended Citation

Hélène Deval, Frank R. Kardes, and Bruce E. Pfeiffer (2011) ,"When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 575-576.