Omission Neglect in Consumer Judgment and Choice

Authors

Frank R. Kardes, University of Cincinnati
Bruce E. Pfeiffer, University of New HampshireFollow
Jennifer Bechkoff

Department

Marketing

Publication Date

1-1-2012

Journal Title

Psychology of Neglect

Publisher

Nova Science Publishers

Document Type

Book Chapter

Recommended Citation

Kardes, Frank R., Bruce E. Pfeiffer, and Jennifer Bechkoff (2012). “Omission Neglect in Consumer Judgment and Choice,” in Ylenia Spiteri and Elizabeth M. Galea (Eds.), Psychology of Neglect. New York: Nova Science Publishing. (Reprinted in International Journal of Psychology Research, 7(1), 23-30, 2012)