The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization

Authors

Bruce E. Pfeiffer, University of New HampshireFollow
Helene Deval, Dalhousie University
Frank R. Kardes, University of Cincinnati
David H. Silvera, University of Texas
Maria L. Cronley, Miami University

Department

Marketing

Publication Date

1-1-2010

Journal Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Document Type

Conference Proceeding

Recommended Citation

Pfeiffer, Bruce E., Hélène Deval, Frank R Kardes, David H. Silvera, and Maria L. Cronley (2010), “The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization,” Proceedings of the Society for Consumer Psychology, eds. Adam Duhachek and Meg Meloy, St. Pete Beach, Florida.