The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization

Authors

• Bruce E. Pfeiffer, University of New HampshireFollow
• Helene Deval, Dalhousie University
• Frank R. Kardes, University of Cincinnati
• David H. Silvera, University of Texas
• Maria L. Cronley, Miami University

Department

Marketing

Publication Date

1-1-2010

Publication Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Recommended Citation

Pfeiffer, Bruce E., Hélène Deval, Frank R Kardes, David H. Silvera, and Maria L. Cronley (2010), “The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization,” Proceedings of the Society for Consumer Psychology, eds. Adam Duhachek and Meg Meloy, St. Pete Beach, Florida.