Affect and Asymmetric Association of Positive and Negative Judgments

Authors

• Bruce E. Pfeiffer, University of New HampshireFollow

Department

Marketing

Publication Date

1-1-2007

Publication Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Recommended Citation

Page, Christine M., Bruce E. Pfeiffer, and Paul M. Herr (2007), “Affect and Asymmetric Association of Positive and Negative Judgments,” Proceedings of the Society for Consumer Psychology, eds. Dawn Lerman and David Luna, Las Vegas, NV, p. 14