Affect and Asymmetric Association of Positive and Negative Judgments
Department
Marketing
Publication Date
1-1-2007
Journal Title
Proceedings of the Society for Consumer Psychology
Publisher
Society for Consumer Psychology
Document Type
Conference Proceeding
Recommended Citation
Page, Christine M., Bruce E. Pfeiffer, and Paul M. Herr (2007), “Affect and Asymmetric Association of Positive and Negative Judgments,” Proceedings of the Society for Consumer Psychology, eds. Dawn Lerman and David Luna, Las Vegas, NV, p. 14
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