Conversational Inference and the Trivial Attribute Effect

Authors

• Bruce E. Pfeiffer, University of New HampshireFollow
• Susan Powell Mantel, Indiana University
• Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2008

Publication Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Recommended Citation

Pfeiffer, Bruce E., Susan Powell Mantel, and Frank R. Kardes (2008), “Conversational Inference and the Trivial Attribute Effect,” Proceedings of the Society for Consumer Psychology, eds. Maria Cronley and Dhananjay Nayakankuppam, New Orleans, LA, p. 296.