The Late Night Snacking Scene at the University of New Hampshire: Promoting Healthier Options and Winning Back Market Share

Authors

• Alicia Papandrea, University of New Hampshire - Main Campus

Date Completed

Spring 2012

Abstract

This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.

First Advisor

Billur Akdeniz

Second Advisor

Bruce Pfeiffer

College or School

WSBE

Department or Program

Business Administration

Recommended Citation

Papandrea, Alicia, "The Late Night Snacking Scene at the University of New Hampshire: Promoting Healthier Options and Winning Back Market Share" (2012). Honors Theses and Capstones. 68.
https://scholars.unh.edu/honors/68