The Decoy Effect and investors' stock preferences

Authors

• Brittany Paris, University of New Hampshire - Main Campus

Date Completed

Spring 2012

Abstract

The decoy effect is a well-known phenomenon that has received a lot of attention in the field of marketing. This study’s purpose is to discover whether or not the decoy effect applies to the finance. More specifically, whether the decoy effect has any influence on investor’s stock preferences.

First Advisor

Stephen Ciccone

College or School

WSBE

Department or Program

Business Administration

Recommended Citation

Paris, Brittany, "The Decoy Effect and investors' stock preferences" (2012). Honors Theses and Capstones. 12.
https://scholars.unh.edu/honors/12