Date of Award
Senior Honors Thesis
College or School
Program or Major
This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.
Papandrea, Alicia, "The Late Night Snacking Scene at the University of New Hampshire: Promoting Healthier Options and Winning Back Market Share" (2012). Honors Theses and Capstones. 68.