The Late Night Snacking Scene at the University of New Hampshire: Promoting Healthier Options and Winning Back Market Share

Author

Alicia Papandrea, University of New Hampshire - Main Campus

Date of Award

Spring 2012

Project Type

Senior Honors Thesis

College or School

WSBE

Department

Marketing

Program or Major

Business Administration

First Advisor

Billur Akdeniz

Second Advisor

Bruce Pfeiffer

Abstract

This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.

Recommended Citation

Papandrea, Alicia, "The Late Night Snacking Scene at the University of New Hampshire: Promoting Healthier Options and Winning Back Market Share" (2012). Honors Theses and Capstones. 68.
https://scholars.unh.edu/honors/68