Empowering bystanders to prevent campus violence against women: A preliminary evaluation of a poster campaign

Authors

Sharyn J. Potter, University of New HampshireFollow
Mary M. Moynihan, University of New Hampshire - Main CampusFollow
Jane G. Stapleton, University of New HampshireFollow
Victoria L. Banyard, University of New HampshireFollow

Abstract

Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.

Department

Psychology, Prevention Innovations Research Center

Publication Date

1-2009

Journal Title

Violence Against Women

Publisher

Sage Publications

Digital Object Identifier (DOI)

10.1177/1077801208327482

Document Type

Article

Recommended Citation

Potter, S.J., Moynihan, M.M., Stapleton, J.G., Banyard, V.L. Empowering bystanders to prevent campus violence against women: A preliminary evaluation of a poster campaign (2009) Violence Against Women, 15 (1), pp. 106-121.

Rights

© 2009 Sage Publications.