The International Journal of Hospitality Beverage Management features articles from various disciplines, including management, marketing, finance, law, technology, nutrition, psychology, information systems, and human resources.
From the Managing Editors
Welcome to the International Journal of Hospitality Beverage Management. This journal is devoted to the rapidly developing field of beverage management within the hospitality industry. We are fortunate to have our editorial board who are scholars in this domain who are well recognized in the field of hospitality management. It is our hope that authors and readers will find this new journal interesting, challenging, and contributing to the advancement of knowledge in beverage management.
Beverage Management features as a significant part of the curriculum in many secondary education programs and is not limited to just wine, beer and spirits; but includes the wide array of beverages including water, coffee, tea, etc. Beverage Management research is a very specialized field. It seeks to take the principles of management and apply them to the beverage segment of the food service, restaurant, club and hotel sectors.
D. Christopher Taylor
Managing Editor, University of Houston, Conrad N. Hilton College of Hotel and Restaurant Management, Houston, Texas, USA
Nelson A. Barber
Managing Editor, University of New Hampshire, Hospitality Management Program, Durham, New Hampshire, USA
Current Issue: Volume 2, Number 1 (2018)
Craft Beer Consumers' Lifestyles and Perceptions of Locality
John Long, Natalia Velikova PHD, Tim Dodd, and Sheila Scott-Halsell