Microbrewing in the US: An overview of the microbrewery industry and a business plan for future success

Author

Kevin Lapoint, University of New Hampshire - Main Campus

Date of Award

Spring 2012

Project Type

Senior Honors Thesis

College or School

WSBE

Program or Major

Business Administration

First Advisor

Fiona Wilson

Abstract

This thesis takes a look at the history of craft brewing, the current trends, and where the industry is going. It takes a look at a number of different business models in the market and analyzes their respective advantages and challenges. After viewing these models and trends it takes a look at what would be needed for a successful microbrewery to start in seacoast New Hampshire.

Recommended Citation

Lapoint, Kevin, "Microbrewing in the US: An overview of the microbrewery industry and a business plan for future success" (2012). Honors Theses and Capstones. 9.
https://scholars.unh.edu/honors/9