Honors Theses and Capstones

Date of Award

Spring 2024

Project Type

Senior Honors Thesis

College or School

PAUL

Department

Marketing

Program or Major

Marketing

Degree Name

Bachelor of Science

First Advisor

Diane Devine

Abstract

Artificial intelligence is a fast-growing technology that is quickly taking over many industries, such as the entertainment industry. Artificial intelligence has the capability to replicate voices, create fake videos and photos, called deepfakes, of just about anything, and can practically bring people back to life. This technology, as it stands now, is similar to the wild west because in the vast majority of places, it’s lawless. Artificial intelligence is growing so rapidly that lawmakers haven’t had a chance to keep up. This paper explains more of what AI does in everyday life, and how its abilities can impact the entertainment industry in both positive and negative ways. It also discusses postmortem rights, and how easy it is to make a digital clone. The results of the research show that in entertainment the voice acting industry, rising talent, deceased celebrities, and people who have created content in the past can all be victims of AI if laws aren’t created to protect them.

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