Honors Theses and Capstones

Date of Award

Spring 2024

Project Type

Senior Honors Thesis

College or School

PAUL

Department

Paul Honors

Program or Major

Business Administration: Information Systems and Business Analytics

Degree Name

Bachelor of Science

First Advisor

Peter Zaimes

Abstract

The introduction of NIL (Name, Image, and Likeness) rights for student-athletes by the NCAA has significantly altered college athletics, enabling athletes to profit from their personal brands. In this thesis, it examines the multifaceted impacts of thesis changes on student athletes, universities, and the broader collegiate sports ecosystem. Some of the key areas explored include the rise of NIL collectives, the influence of lucrative TV deals on conference realignment, and modifications to the transfer portal. The research highlights the lack of transparency in collective payments, raising concerns about regulation amongst colleges and universities on all levels. This complicates recruitment as well as retention strategies, as universities struggle to compete financially. The study argues for increased disclosure of NIL earnings and collectives’ earnings including the implementation of regulatory measures to ensure sustainability and equity all across college sports. Recommendations include standardizing state legislation, mandating NIL/collective transactions, and adjusting transfer and eligibility rules to stabilize the evolving landscape. After addressing these issues, this thesis aims to provide a comprehensive understanding of the NIL era’s implications as well as its purpose solutions for a fair and balanced collegiate athletic environment for time to come.

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