Honors Theses and Capstones
Date of Award
Spring 2020
Project Type
Senior Honors Thesis
College or School
PAUL
Department
Marketing
Program or Major
Marketing
Degree Name
Master of Business Administration
First Advisor
Lin Guo
Abstract
CSR Communication Strategies: How to Steer Away from Consumer Skepticism and Distrust
Recommended Citation
Dauphinais, Margaret M., "CSR Communication Strategies: How to Steer Away from Consumer Skepticism" (2020). Honors Theses and Capstones. 520.
https://scholars.unh.edu/honors/520
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