Do hotel guests act according to their intentions as it relates to sustainability in a hotel setting?

Author

Heather A. Price, University of New HampshireFollow

Date of Award

Spring 2018

Project Type

Senior Honors Thesis

College or School

PAUL

Department

Hospitality Management

Program or Major

Hospitality Management

Degree Name

Bachelor of Science

First Advisor

Nelson A. Barber

Abstract

As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with their actual behavior during check-in. Although the overall results shed light on consumer behavior, there were no significant differences.

Recommended Citation

Price, Heather A., "Do hotel guests act according to their intentions as it relates to sustainability in a hotel setting?" (2018). Honors Theses and Capstones. 407.
https://scholars.unh.edu/honors/407