Honors Theses and Capstones

Date of Award

Spring 2017

Project Type

Senior Honors Thesis

College or School




Program or Major

Management, Finance

Degree Name

Bachelor of Science

First Advisor

Andrew Earle


Amazon is one of today’s most powerful companies. The convenience of Amazon.com and the hot new products that Amazon is creating has skyrocketed Amazon to the top of the list of successful and innovative businesses. Looking at Amazon from the outside in, the question of “What drives Amazon to be so successful?” stands out. First thoughts are answers like “CEO, Jeff Bezos” or “it’s ability to innovate”. Yes, those are certainly major factors in the success of a company of this stature, but it is more complex than that. This study will answer the question, “How does Jeff Bezos’ leadership style give him the ability to visualize the structure for success that he has implemented so well with Amazon?”