https://dx.doi.org/10.34051/p/2024.18">
 

Abstract

In this brief, authors Anna Maccaroni, Emily Whitmore, and Lindsey Williams discuss the results of a June 2024 statewide survey of New Hampshire residents to understand their perceptions of aquaculture. Conducted by the University of New Hampshire’s Survey Center on behalf of New Hampshire Sea Grant, participants were asked about their opinion of aquaculture in New Hampshire, how much they have read or heard about aquaculture, whether they are aware of aquaculture activity in New Hampshire, and how frequently they consume seafood products. The authors report that the majority of New Hampshire residents are unfamiliar with aquaculture and are not aware that there is aquaculture in the state. Positive perceptions of aquaculture are significantly related to familiarity and knowledge of aquaculture, and one of the key predictors of positive perceptions of aquaculture is how frequently respondents eat seafood. The findings in this study underscore a unique educational and community engagement opportunity in New Hampshire given the relatively low familiarity with aquaculture yet strong link between favorability, awareness, and seafood consumption. Strengthening aquaculture literacy can help build the confidence necessary for the public to engage meaningfully in conversations about aquaculture planning and development.

Department

Carsey School of Public Policy

Publication Date

Fall 10-29-2024

Series

National Issue Brief No. 184

Publisher

Durham, N.H. : Carsey School of Public Policy, University of New Hampshire

Document Type

Article

Rights

Copyright 2024. Carsey School of Public Policy. These materials may be used for the purposes of research, teaching, and private study. For all other uses, contact the copyright holder.

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