Date

4-2024

Date Created

April 18th, 2024

Project Type

URC Presentation

Department

Paul Honors

College or School

PAUL

Class Year

Senior

Subject

The Impact of Name, Image, and Likeness (NIL) Deals on the Business Operations and Competitive Landscape of College Sports

Major

Business Administration: Information Systems and Business Analytics

Faculty Research Advisor

Peter Zaimes

Language

English

Abstract

The introduction of NIL (Name, Image, and Likeness) rights for student-athletes by the NCAA has significantly altered college athletics, enabling athletes to profit from their personal brands. In this thesis, it examines the multifaceted impacts of thesis changes on student athletes, universities, and the broader collegiate sports ecosystem. Some of the key areas explored include the rise of NIL collectives, the influence of lucrative TV deals on conference realignment, and modifications to the transfer portal. The research highlights the lack of transparency in collective payments, raising concerns about regulation amongst colleges and universities on all levels. This complicates recruitment as well as retention strategies, as universities struggle to compete financially. The study argues for increased disclosure of NIL earnings and collectives’ earnings including the implementation of regulatory measures to ensure sustainability and equity all across college sports. Recommendations include standardizing state legislation, mandating NIL/collective transactions, and adjusting transfer and eligibility rules to stabilize the evolving landscape. After addressing these issues, this thesis aims to provide a comprehensive understanding of the NIL era’s implications as well as its purpose solutions for a fair and balanced collegiate athletic environment for time to come.

Source

All images used are covered by Creative Commons Licenses and are freely available for non-commercial use via Google Image Creative Commons search Moody, J. (2023, June 7). Two years in, nil is fueling chaos in college athletics. Inside Higher Ed | Higher Education News, Events and Jobs. https://www.insidehighered.com/news/students/athletics/2023/06/07/two-years-nil-fueling-chaos-college-athletics (Max Forer Miller Nash Law firm quote) Fahrenthold, D. A., & Witz, B. (2023, October 21). How rich donors and loose rules are Transforming College Sports. The New York Times. https://www.nytimes.com/2023/10/21/us/college-athletes-donor-collectives.html (Tony Petitti quote and first two stats from Result section) Dosh, K. (2023, July 31). 4 new Federal Nil Bills have been introduced in Congress. Forbes. https://www.forbes.com/sites/kristidosh/2023/07/29/4-new-federal-nil-bills-that-have-been-introduced-in-congress/?sh=7b303d924d46 (Sydney Moore Quote) Riker, J., Large, S., & Effress, S. (2024, March 19). Current college sports television contracts. Business of College Sports®. https://businessofcollegesports.com/current-college-sports-television-contracts/ (College Conference TV Deals Brokendown and Payout Per School in Conference (in $) graphs) Nil Industry insights. Opendorse. (2024, April 2). https://biz.opendorse.com/nil-insights/ (Top Sports by NIL Compensation and Top NIL-Earning College Sports Positions graphs) Fahrenthold, D. A., & Witz, B. (2023, December 31). The best teams that money could buy. The New York Times. https://www.nytimes.com/2023/12/31/us/college-athletes-nil-sugar-rose-bowl.html?smid=nytcore-ios-share&referringSource=articleShare (Texas stats in Results section)

Rights

All images used are covered by Creative Commons Licenses and are freely available for non-commercial use via Google Image Creative Commons search Moody, J. (2023, June 7). Two years in, nil is fueling chaos in college athletics. Inside Higher Ed | Higher Education News, Events and Jobs. https://www.insidehighered.com/news/students/athletics/2023/06/07/two-years-nil-fueling-chaos-college-athletics (Max Forer Miller Nash Law firm quote) Fahrenthold, D. A., & Witz, B. (2023, October 21). How rich donors and loose rules are Transforming College Sports. The New York Times. https://www.nytimes.com/2023/10/21/us/college-athletes-donor-collectives.html (Tony Petitti quote and first two stats from Result section) Dosh, K. (2023, July 31). 4 new Federal Nil Bills have been introduced in Congress. Forbes. https://www.forbes.com/sites/kristidosh/2023/07/29/4-new-federal-nil-bills-that-have-been-introduced-in-congress/?sh=7b303d924d46 (Sydney Moore Quote) Riker, J., Large, S., & Effress, S. (2024, March 19). Current college sports television contracts. Business of College Sports®. https://businessofcollegesports.com/current-college-sports-television-contracts/ (College Conference TV Deals Brokendown and Payout Per School in Conference (in $) graphs) Nil Industry insights. Opendorse. (2024, April 2). https://biz.opendorse.com/nil-insights/ (Top Sports by NIL Compensation and Top NIL-Earning College Sports Positions graphs) Fahrenthold, D. A., & Witz, B. (2023, December 31). The best teams that money could buy. The New York Times. https://www.nytimes.com/2023/12/31/us/college-athletes-nil-sugar-rose-bowl.html?smid=nytcore-ios-share&referringSource=articleShare (Texas stats in Results section)

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