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Given the unequal distribution of HIV infection rates as well as the socio-cultural and economic context of Kwazulu-Natal, this program proposal intends to (1) promote and celebrate women’s self-empowerment, (2) increase awareness of the epidemic in the area while reducing AIDS-related stigma, and (3) reduce gender-based violence and gendered imbalances of power. If we wish to make any long-term, sustainable progress towards decreasing overall infection rates and increasing patient compliance, it is of utmost importance to address the gendered stigma and stereotypes associated with HIV and AIDS; without addressing the root of the epidemic, we cannot stunt its growth. Here, I propose a three-pronged HIV/AIDS intervention program in KZN. Focusing on the above goals, we will invest in gender equality through approaches that (1) increase economic opportunities for women, (2) increase educational opportunities for both young men and women, and (3) ‘empower’ men to “resist and challenge dominant social expectations of masculinity” (Leclerc-Madlala 2005). By utilizing anthropological and community-based research methods, we are confident that we will achieve our goals in a contextually appropriate manner. At the heart of anthropology is the drive to 39 understand the world through the perspective and realities of individuals and local populations. Therefore, every stage of the process is dependent upon the community’s involvement.