Abstract
This paper critiques the branding and labeling of the physical public domain with the names of corporations, commercial products, and individuals. It suggests that under-recognized public policy conflicts exist between the naming policies and practices of political subdivisions, trademark law, and right of publicity doctrines. It further argues that naming acts are often undemocratic and unfair, illegitimately appropriate public assets for private use, and constitute a limited form of compelled speech. It concludes by considering alternative mechanisms by which the names of public facilities could be chosen.
Publication Date
1-1-2007
Journal Title
U.C. Davis Law Review
Document Type
Article
Recommended Citation
Ann Bartow, "Trademarks of Privilege: Naming Rights and the Physical Public Domain," 40 U.C. DAVIS L. REV. 919 (2007).
Additional Information
Abstract available at http://ssrn.com/abstract=981199