"IP Basics: Trademarks and Business Goodwill" by Thomas G. Field Jr.
 

Abstract

This is information all business owners need if they wish to preserve their hard-won goodwill. It discusses, for example, the important differences between strong and weak marks for products and services, the value of state and federal registrations and the importance of searches (to avoid wasting money).

Publication Date

1-1-2015

Publisher

University of New Hampshire School of Law's Franklin Pierce Center for Intellectual Property

Document Type

Article

Rights

Mounting online copies elsewhere is not permitted, but links are welcome. Published copies are not available, but those who wish may, however, print and distribute copies of these pages without further permission, on two conditions: 1.) No more may be charged than is needed to recover out-of-pocket costs, and 2.)The full page, with URL, is distributed. These materials have often been expanded or revised in response to feedback, and were last revised in 2015.

Additional Information

This series began by Professor Field in the 1970s in print booklets continued as web pages and were last updated in 2015.

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