Honors Theses and Capstones

Date of Award

Fall 2012

Project Type

Senior Honors Thesis

College or School

WSBE

Department

Marketing

Program or Major

Business Administration

Degree Name

Bachelor of Science

First Advisor

Bruce E. Pfeiffer

Abstract

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From this research, a general survey was created in order to gather general information about a group of college student’s cosmetic usage, habits, and beliefs. The results indicate that college women are high users of cosmetics, are very aware of the cosmetic industry, and that some individual differences can have an effect on the choices a woman makes regarding cosmetics.

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