Honors Theses and Capstones

Date of Award

Spring 2023

Project Type

Senior Honors Thesis

College or School

PAUL

Department

Hotel and Hospitality Management

Program or Major

Hotel and Hospitality Management

Degree Name

Bachelor of Science

First Advisor

Daniel Innis

Abstract

Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. The findings reveal that the ski sector in New Hampshire has experienced tangible impacts, demanding effective mitigation strategies, with the most effective efforts being investment in modernized snowmaking technologies and upgrades to sustainable facilities. Interestingly, the survey results indicate that respondents’ consumer decisions are not significantly influenced by their perception of climate change. Despite acknowledging the negative effects of climate change, respondents expressed a continued desire to ski in New Hampshire. To ensure long-term sustainability of the industry, ski resorts should continue their commitment to environmental well-being, while also addressing their consumer’s concerns about the climate and enhancing their overall experience to retain consumer interest.

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