The Effect of University Sales Education on the First After-College Sales Job

Author

Ilya Feldman, University of New HampshireFollow

Date of Award

Spring 2020

Project Type

Senior Honors Thesis

College or School

PAUL

Department

Marketing

Program or Major

Marketing

Degree Name

Bachelor of Science

First Advisor

Thomas Gruen

Abstract

This research investigates the relationship between the amount of sales education and the job performance of the recent UNH graduates on the first after-college sales job. The overarching hypothesis suggests that more sales education leads to better sales job performance. The results of the research found this correlation to be positive and significant. Also, this research found that job performance indicators that are affected the most significantly by the amount of sales education are confidence, passion, commitment, and on-target earnings. Moreover, it identifies the categories of sales education that were determined to be the most crucial in better first after- college sales job performance, and it finds that more breadth in sales education tends to have the largest impact.

Recommended Citation

Feldman, Ilya, "The Effect of University Sales Education on the First After-College Sales Job" (2020). Honors Theses and Capstones. 541.
https://scholars.unh.edu/honors/541