Honors Theses and Capstones

Date of Award

Spring 2012

Project Type

Senior Honors Thesis

College or School




Program or Major

Business Administration

First Advisor

Audrey Ashton-Savage


The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic students, and recommend methods through which the University of New Hampshire can improve its approach in marketing its services to Hispanic students.

Included in

Marketing Commons