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Abstract

The guest in this episode of The Health Leader Forge is Sean Tracey, the founder, CEO, and creative director of Sean Tracey Associates, a full service marketing and brand strategy firm located in Portsmouth, New Hampshire. Bonica spoke with Sean because over the years his firm has worked extensively with healthcare organizations, helping them craft their internal and external brands and marketing strategies. In this podcast they talk in particular about his work with Wentworth-Douglass Hospital, but Sean has worked with a many other healthcare organizations including developing the Tufts Health Freedom Plan brand with Tufts Health and Granite Health, Boston Children’s Hospital, and Hartford Health. He is currently working with the newly formed North Country Healthcare, whose CEO, Warren West has been a previous guest on the Forge. Sean has also worked with large, national brands such as Sears and MasterCard.

Journal Title

The Health Leader Forge

Publication Date

8-15-2017

Publisher

Co-produced by University of New Hampshire College of Health and Human Services (UNH CHHS) and Northern New England Association of Healthcare Executives (NNEAHE).

Document Type

Podcast

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