When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval
Although research suggests that judgments are often based on subjective experiences, competing theories of the underlying process coexist in the literature. This research helps to gain a clearer understanding of the effect by investigating the moderating role of processing style and demonstrating a multiple pathway explanation of the effect.
NA - Advances in Consumer Research
The Association for Consumer Research
Hélène Deval, Frank R. Kardes, and Bruce E. Pfeiffer (2011) ,"When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 575-576.