Publication Date
4-20-2026
Abstract
Ruby Prentiss is a Sophomore History and Communication student from Falmouth, Maine who is Editor in Chief of Comm-entary. She also is a member of the University’s track and field team as a thrower. In her free time, Ruby enjoys fly fishing, spending time outdoors, and reading.
This paper offers and analysis of the Sport England public relations campaign entitled This Girl Can, detailing the PR strategy of the organization and campaign from the initial market research to the post-campaign efficacy analysis. This Girl Can is examined using historical and cultural scholarly sources with a critical communication lens to prove that not only was it a campaign whose mission and goals were met successfully, but that it’s model can be used as an example of a communication campaign being implemented for good.
Recommended Citation
Prentiss, Ruby
(2026)
"Encouraging Fitness for Women in United Kingdom- How This Girl Can Organization Tackled The Gender Activity Gap,"
Comm-entary: Vol. 22:
Iss.
1, Article 5.
Available at:
https://scholars.unh.edu/comm-entary/vol22/iss1/5
