Higher Education Marketing to the Hispanic Student Population

Author

Kimberly Greenwood, University of New Hampshire - Main Campus

Date of Award

Spring 2012

Project Type

Senior Honors Thesis

College or School

WSBE

Department

Marketing

Program or Major

Business Administration

First Advisor

Audrey Ashton-Savage

Abstract

The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic students, and recommend methods through which the University of New Hampshire can improve its approach in marketing its services to Hispanic students.

Recommended Citation

Greenwood, Kimberly, "Higher Education Marketing to the Hispanic Student Population" (2012). Honors Theses and Capstones. 50.
https://scholars.unh.edu/honors/50