This study is meant to explore sales performance in a retail setting, and the impact of organizations and leadership on sales. Highlighted in this study will be a number of themes including what sale are and how to recognize desired traits in a salesperson; an organization and a leader’s impact on sales performance; and the connectivity to a strong operations leader to produce sales performance. This study will explore opposing views on the subject of sales performance before proposing an outline of success in sales performance and leadership.
College or School
College of Professional Studies Granite Division
Program or Major
Lancaster, Louis, "Sales Performance: How Leaders and Organizations Affect and Promote a Healthy Sales Culture" (2020). M.S. in Leadership. 114.