David Dobrik: Shame Retribution

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This digital essay examines multiple shame tactics used by popular YouTuber David Dobrik throughout the course of his digital career. Examining these tactics helps provide insight into how enforcing norms online relates to power dynamics that can control the public sphere. Different concepts are explored such as how shame can craft a spoiled identity, shame's relationship with cancel culture, and the relationship between institutional power and holding powerful people accountable. There are multiple media elements throughout this essay, providing insight into the culture of humiliation displayed throughout his videos as well as how his power and class tie into his own cancellation.

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