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Comm-entary

With Great Influence Comes Great Responsibility

Publication Date

2024

Abstract

In my class Theorizing YouTube, we were tasked with writing an essay on participatory culture, para-social relationships, and relational labor, and converting them into video essays. I used Chat GPT to do this, making them more like a script rather than an essay, and made some more detailed adjustments myself afterward. For my final assignment, which was more open-ended, I made a video essay on YouTuber PewDiePie, who during the majority of the 2010s was the most subscribed YouTuber on the platform. I talk about some of the controversies surrounding him during the late 2010s, the influence he has over his young and devout fanbase, and how his popularity indicates the increasing relevance of YouTube and other video sharing platforms in our media sphere.

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