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This piece considers the perspectives of environmental activist Paul Kingsnorth, and author of Anthropocene Unconscious: Climate Catastrophe Culture Mark Bould when assessing the power of storytelling in efforts for climate crisis action. Stories hold the potential to change perspectives and encourage new mentalities. Media content is able to perpetuate, develop, and share stories to a massive audience. This paper argues that if media content were, on a wide scale, to deliberately shift narratives to encourage compassion, action, and concern for the environment, and to discourage wastefulness and mentalities of expansion and colonialism, then it may become more feasible to mitigate the progression of the global climate crisis.



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