In this perspectives brief, authors Ilona Drew, Abraham DeMaio, Bill Maddocks, and Fiona Wilson discuss a case study that was examined as part of the Social Sector Franchise Initiative (SSFI), a project of the Center for Social Innovation and Enterprise at the University of New Hampshire. This case study profiles Ziweto Enterprises, a social venture in Malawi using franchising methodology to scale its growth. Ziweto’s Agrovet Shops are “one-stop” franchised shops run by recent graduates of veterinary medicine and agricultural colleges that offer diverse veterinary and agricultural products and services. Ziweto’s products and services provide key support to the nation’s smallholder farmers, supporting animal husbandry as well as crop output.
Carsey Perspectives No. 10
Durham, N.H. : Carsey School of Public Policy, University of New Hampshire
Drew, Ilona; DeMaio, Abraham; Maddocks, William; and Wilson, Fiona, "Carsey Perspectives: Meeting Farmers Where They Are, Increasing Agricultural Sustainability in Malawi Through Business Format Franchising" (2017). The Carsey School of Public Policy at the Scholars' Repository. 333.
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