Title

Hispanic charitable giving: An opportunity for nonprofit development

Abstract

In 2003, the U.S. Census Bureau indicated that Hispanics had become the largest U.S. minority group. Representing 14 percent of the population, more than forty million Hispanics currently live in the United States and are a growing source of charitable giving. This study uses a national probability sample (n = 3,261) to examine variables that may influence Hispanic charitable giving in the United States to private nonprofit organizations. Logistic regression analyses indicated that Hispanics were eight times more likely to donate to human service organizations when using payroll deduction. In addition, Hispanics who were solicited for a donation by telephone were twice as likely to make a donation to educational organizations as Hispanic donors not solicited by phone. Volunteerism was also a predictor of Hispanic charitable giving. U.S. demographic trends and this study's findings suggest that nonprofit leaders, including those responsible for fundraising in private nonprofit organizations, need to be aware of the opportunities for Hispanic charitable support.

Publication Date

Winter 2008

Journal Title

Nonprofit Management and Leadership

Publisher

Wiley Periodicals, Inc.

Digital Object Identifier (DOI)

10.1002/nml.214

Document Type

Article

Rights

© 2008 Wiley Periodicals, Inc.