Date of Award

Fall 2009

Project Type

Thesis

Program or Major

Natural Resources and the Environment: Environmental Conservation

Degree Name

Master of Science

First Advisor

Andrew A Rosenberg

Abstract

In the fall of 2008, a mail survey was distributed to New England retailers to assess their knowledge and interest regarding 'sustainable seafood' campaigns and eco-labeling programs, as well as identify incentives to help overcome perceived barriers that prevent the distribution of sustainably harvested and labeled seafood in grocery stores. This investigation yields valuable insight for increasing the effectiveness of efforts that aim to influence consumer purchasing of seafood, as there has been little prior investigation of seafood eco-label systems used at the point-of-purchase, or retailer willingness to offer sustainably produced seafood products. This study found that many retailers are uncertain about consumer interest in sustainable seafood. However, retailers are interested in learning more about sustainable seafood and show willingness to offer it if consumer demand and sales potential are made more evident.

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