Given the growing wealth of minority families in America, including that of African-American families, the potential for charitable donations from these households is much greater. The purpose of this secondary analysis is to examine those variables that may influence African-American charitable giving patterns. This study uses the Panel Study of Income Dynamics (PSID) data to analyze the effects of multiple factors on the giving habits of African-Americans. Based on this study's findings, social workers employed as executive directors or fund-raisers in private nonprofit organizations may want to identify and cultivate individual African-American donors directly, instead of relying on United Way and other federated campaigns.
Administration in Social Work
Taylor & Francis Group, LLC
Digital Object Identifier (DOI)
Carter, V.B. & Marx, J.D. (2007). What motivates African-American charitable giving: Findings from a national sample. Administration In Social Work, 31 (1), 67-85.
© 2007 by The Haworth Press, Inc. All rights reserved.