The Bid Book is the essential guide to understanding the dynamics between events and hosts and provides strategic advice for achieving commercial success from event organisation to delivery.
Providing analysis on 3,300 events across 47 sports properties, The Bid Book produced in association with The Sports Consultancy, is the most comprehensive study of its kind.
Walmsley, David, "The Bid Book : Matching Sports Events and Hosts" (2013). Reference. 9.
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