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Market logic encourages the idea everything can be bought and sold, and in effect creates an individualized society. This individualization affects consumption habits, environmental action, and social change. It argues that many green consumer products are not solutions to our environmental crises, but mask the larger institutional problems that have led to environmental degradation and diminished civic participation. Society needs to reframe what it means to be environmentally sustainable. In order to generate lasting sustainable social change, action needs to come from community awareness and participation to influence social forces and structures that impact the environment.