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Perspectives

Publication Date

5-1-2010

Abstract

This research examines the shopping behaviors of college student, encompassing their use of credit cards, where they shop, and how their income affects shopping. Respondents completed a self administered 36 question survey, in which they chose the most appropriate answer. Results show statistical evidence that income and age affect college students’ shopping behaviors, use of credit cards, and amount of credit card debt. It was found that most respondents use credit cards but report little to no debt; however it was shown that the older the respondent the more debt they perceived they have. It was also found that students with lower monthly incomes shop for sale items and/or shop in discount stores to save money. These results suggest that income does have an effect on the shopping behaviors of college students.

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