Publication Date
5-1-2010
Abstract
Without media and especially the news, society would have no way of being informed about anything outside of their own lives. This research focuses on how the media can impact donations from its viewers and how it does so. It will touch on types of advertising imagery, how people donate and where they mostly send their donations to, and what types of news stories are the most successful in provoking a person to donating. We found that from the people surveyed, most people donate by text or online, get their news from online, and would rather donate to community destruction. People also mostly donate to larger organizations and disasters within communities. Our research also proves that there is in fact a “warm glow theory” and people get satisfaction purely from helping others.
Recommended Citation
Moritz, Kristina and Newman, Kate
(2010)
"Research on How the Media Can Impact Donations from Its Viewers and How It Does So,"
Perspectives: Vol. 2, Article 24.
Available at:
https://scholars.unh.edu/perspectives/vol2/iss1/24