Date of Award
Senior Honors Thesis
College or School
Program or Major
Information Systems and Business Analytics
Bachelor of Science
This study investigates the extent to which individuals are willing to share their sensitive personal information with companies. The study examines whether skepticism can influence willingness to share information. Additionally, it seeks to determine whether transparency can moderate the relationship between skepticism and willingness to share and whether 1) companies perceived motives, 2) individual’s prior privacy violations, 3) individuals’ propensity to take risks, and 4) individuals self-efficacy act as antecedents of skepticism. Partial Least Squares (PLS) regression is used to examine the relationships between all the factors. The findings indicate that skepticism does have a negative impact on willingness to share personal information and that transparency can reduce skepticism
Sullivan, Drew D., "The Importance of Transparency and Willingness to Share Personal Information" (2018). Honors Theses and Capstones. 408.