The Decoy Effect and investors' stock preferences

Author

Brittany Paris, University of New Hampshire - Main Campus

Date of Award

Spring 2012

Project Type

Senior Honors Thesis

College or School

WSBE

Department

Accounting and Finance

Program or Major

Business Administration

First Advisor

Stephen Ciccone

Abstract

The decoy effect is a well-known phenomenon that has received a lot of attention in the field of marketing. This study’s purpose is to discover whether or not the decoy effect applies to the finance. More specifically, whether the decoy effect has any influence on investor’s stock preferences.

Recommended Citation

Paris, Brittany, "The Decoy Effect and investors' stock preferences" (2012). Honors Theses and Capstones. 12.
https://scholars.unh.edu/honors/12