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Abstract
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured positions guided by an organizational marketing plan. Sharing examples over time to show the impact of marketing efforts, the authors detail the process of creating an outline for a marketing plan, as well as new initiatives that developed through the process.
Department
UNH Library
Publication Date
2025
Journal Title
Marketing Libraries Journal
Document Type
Article
Recommended Citation
Fowler, E., Pothier, W.G., & Dow, D. (2025). Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention. Marketing Libraries Journal, 9(1), 20-46. https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf
Comments
This is an open access article published in Marketing Libraries Journal in 2025, available online.