Conversational Inference and the Trivial Attribute Effect

Authors

Bruce E. Pfeiffer, University of New HampshireFollow
Susan Powell Mantel, Indiana University
Frank R. Kardes, University of Cincinnati

Department

Marketing

Publication Date

1-1-2008

Journal Title

Proceedings of the Society for Consumer Psychology

Publisher

Society for Consumer Psychology

Document Type

Conference Proceeding

Recommended Citation

Pfeiffer, Bruce E., Susan Powell Mantel, and Frank R. Kardes (2008), “Conversational Inference and the Trivial Attribute Effect,” Proceedings of the Society for Consumer Psychology, eds. Maria Cronley and Dhananjay Nayakankuppam, New Orleans, LA, p. 296.