The Effect of Message Credibility, Need For Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change
This research provides important new insight into self-generated persuasion. Source effects can result in polarizing effects if the source is credible but depolarizing effects if the source is less credible. Further, thought-induced attitude change depends on varying levels of Need for Cognitive Closure and information sufficiency.
NA - Advances in Consumer Research
The Association for Consumer Research
Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley, and Frank R. Kardes (2012) ,"The Effect of Message Credibility, Need For Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 933-934.